One of the requirements of the GDPR is that the data controller needs to have a contractual relationship in place with all companies that can collect data from their users. This means that site owners (who are data controllers) need to have an overview of the companies that set cookies from their site on an individual’s device.
Due to the complex digital ecosystem, publishers often have no idea which companies are able to collect data and hence it is not clear with whom the contract needs to be arranged.
To get the insights that are needed, Faktor offers site owners Privacy Analytics.
Privacy Analytics is helping us to keep track of which companies are collecting data on our sites. The technology is solid and has exactly the features we need.
Click down below to watch our tool in action.